KEEN Product
While at KEEN I was able to create brand direction including, seasonal foresight, design direction, trend direction, color direction and color palette creation, graphic pattern direction, and material direction. It was a fantastic opportunity to speak and influence all levels of the brand, from the owner and senior leadership, the internal design and marketing teams, the sales force, and the external contractors I managed. I am thrilled with the color direction and design direction and how our team brought it to life on the product. I think that explains what I’m most proud of - the life we brought to the brand during my time there. It’s also thrilling to watch the product as my favorite colorways continue to win awards and sell out online.
