Chaco Product
My time at Chaco was spent diving back into and mastering color and trend. It was an opportunity to do trend, color, graphic, and material direction. And little did I know at the time, it really honed my foresight skills. I developed a methodology for horizon scanning and sense-making that allowed me to predict macro trends and create direction for the brand that was right for consumers when it hit the market. I also had the best team ever, so that made the work even better.
These projects all represent my trend, color, graphic, and material direction. I’m so proud of all that my team and I accomplished during my time there.